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Videos

Breaking the bubble around us

2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation?...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Dave McCaughan
May 23, 2018
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Citation

McCaughan, D. (2018a, May 23). Breaking the bubble around us. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/breaking-the-bubble-around-us


Research papers

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
September 26, 2013
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Citation

McCaughan, D. (2013a, September 26). My mum's throne room. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room-8070


Videos

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
June 15, 2013
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Citation

McCaughan, D. (2013a, June 15). My mum's throne room. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room


Research papers

The history of men's underwear

When you got up this morning did you really think about what specific pair of underwear you put on? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers...

Catalogue: Congress 2012: Accelerating Excellence
Author: Dave McCaughan
September 13, 2012
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Citation

McCaughan, D. (2012a, September 13). The history of men's underwear. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-history-of-men-s-underwear


Research papers

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007
Authors: Mai Ohno, Dave McCaughan
Company: Interpublic Group of Companies
November 12, 2007
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Citation

Ohno and McCaughan (2007a, November 12). Manga makes a difference. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/manga-makes-a-difference